On December 22, TNI King Coffee Co., Ltd. announced that Vietnamese Robusta coffee has been certified as a World Record by the World Records Union (WorldKings).

Specifically, the contents that brought the World Record for Vietnamese Coffee include: Vietnam is the largest producer and exporter of Robusta coffee to the global market in terms of output and productivity; Vietnamese coffee making culture: heritage values ​​of the most unique and characteristic bartending art (Ede coffee, Veet coffee, Phin coffee); The art of mixing and enjoying Vietnamese coffee: the most diverse, creative and unique through very typical drinks and dishes of Vietnam (egg coffee, iced milk coffee...).

Mr. Tran Hoang - Standing member of the Vietnam Record Organization Council, awarded the Vietnam Record certificate to Ms. Le Hoang Diep Thao.

Speaking at the announcement ceremony, Ms. Le Hoang Diep Thao - CEO of TNI King Coffee, said: "This can be considered the most special event of the Vietnamese coffee industry. Vietnamese Robusta coffee beans are recognized as World Records - it is the property of the Nation, belongs to the Nation and all Vietnamese people!”

Ms. Diep Thao also said that after this ceremony, she will have her next business trip at Dubai Expo to promote Vietnamese coffee. King Coffee will coordinate with the Ministry of Culture, Sports and Tourism to organize Vietnam National Day December 30, 2021 and Vietnam Coffee Week lasting 7 days, starting from December 29, 2021.

In the paradox of the coffee industry, people almost only talk about Arabica coffee, while Robusta coffee is used up to 40% or even 60-70%. “When I stand in the role of Vice President of the Association, I always remind myself what I need to do to let the world know about Robusta, how good Vietnamese Robusta is. We have to do many activities to change the thinking of many people in this industry, the World Record for Vietnamese Robusta Coffee is an example" - Ms. Diep Thao shared, and commented: "In terms of In terms of output, Vietnam is the top in the world. In terms of quality, I convince all coffee growing countries that we have coffee made from our own coffee but brewed very deliciously. , like egg coffee, iced milk coffee,... and many other very special types of coffee."

Ms. Le Hoang Diep Thao - CEO of TNI King Coffee, took a photo with representatives of the World Records Union and Vietnam Records Organization.

According to Ms. Diep Thao, the potential of the coffee industry is huge. Because coffee is a globally popular drink, there is coffee everywhere and at any time people drink coffee, without borders, races, religions, or countries.

“Vietnam is an agricultural country, but which agricultural industry can build a brand, popularize it globally, can bring the culture of that product and build that culture to the world as a pride is coffee!”, TNI King Coffee CEO emphasized.

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